Free Website Brief Template
The questions a good agency will ask anyway — answered up front. A clear brief saves weeks and gets you a better result.
The template
# Website Project Brief ## Overview - Company: - Project goal (1 sentence): - Primary success metric: - Deadline / key dates: - Budget range: ## Audience - Who is the primary visitor? - What do they want to accomplish? - What action do we want them to take? ## Scope - Pages needed: - Key features (forms, blog, e-commerce, auth, CMS): - Integrations (CRM, payments, analytics, email): - Content: who provides it? ## Design - Brand assets available? (logo, colors, fonts) - 3 sites you like and why: - 1 thing to avoid: ## Technical - Existing stack / hosting: - Domain & DNS access: - Who maintains it after launch? ## Success - What does "great" look like in 3 months?
FAQs
Why do I need a website brief?
It aligns everyone on goals, scope, and success before design starts — preventing the scope creep and rework that blow up timelines and budgets.
What's the most overlooked part of a brief?
The success metric. 'A nicer site' isn't measurable; 'more demo requests' or 'faster load' is — and it shapes every decision.
Free consultation
Want us to build your website brief?
Templates get you started — we take it the rest of the way. Drop your email for a free consult.