Free Startup Pitch Deck Template
The 12-slide structure investors actually expect, in order, with a tip on what each slide needs. Copy it and fill in your story.
The template
# [Company Name] — Pitch Deck 1. Title — Company name, one-line description, your name & contact 2. Problem — The specific pain, who feels it, why it matters now 3. Solution — Your product in one clear sentence + how it solves the problem 4. Product — Screenshots or demo; show, don't tell 5. Market — TAM / SAM / SOM, bottom-up if possible 6. Business Model — How you make money, pricing, unit economics 7. Traction — Revenue, users, growth rate, key logos or milestones 8. Competition — Honest landscape + your unfair advantage 9. Go-to-Market — How you acquire customers, channels, CAC 10. Team — Founders, key hires, why you'll win 11. Financials — 3-year projection, key assumptions 12. The Ask — How much you're raising, use of funds, milestones it buys Tips: - One idea per slide. If a slide needs a paragraph, cut it. - Numbers > adjectives. "Grew 40% MoM" beats "growing fast". - Design for the room: big text, minimal clutter, strong visuals.
FAQs
How many slides should a pitch deck have?
Aim for 10-12 core slides. Investors see hundreds of decks — a tight, focused deck respects their time and shows clear thinking.
What's the most important slide?
Traction, if you have it — real numbers de-risk everything else. Early on, the problem and team slides carry the most weight.
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