Free Product Launch Checklist Template
Everything that has to happen before, during, and after launch day — so nothing slips through the cracks when it counts.
The template
# Product Launch Checklist ## 3-4 Weeks Before - [ ] Finalize positioning & messaging - [ ] Build landing page + waitlist - [ ] Line up beta users / early testimonials - [ ] Prepare press / outreach list - [ ] Draft launch assets (copy, images, video) ## 1 Week Before - [ ] QA the product end to end - [ ] Schedule social posts - [ ] Brief the team on launch-day roles - [ ] Prepare Product Hunt assets (if applicable) - [ ] Set up analytics & conversion tracking ## Launch Day - [ ] Publish + go live - [ ] Post on all channels (X, LinkedIn, email, communities) - [ ] Product Hunt / relevant directories - [ ] Respond to every comment & question fast - [ ] Monitor for bugs, be ready to hotfix ## Week After - [ ] Thank supporters, follow up with leads - [ ] Review metrics vs goals - [ ] Collect feedback & testimonials - [ ] Plan the next iteration
FAQs
When should I start preparing to launch?
3-4 weeks out for most launches — enough time to build a waitlist, prepare assets, and line up support without a last-minute scramble.
What matters most on launch day?
Responsiveness. Reply to every comment and question fast, and be ready to hotfix. Momentum on day one compounds.
Free consultation
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