Free SEO Audit Checklist Template
A practical, no-fluff SEO audit checklist we actually use — technical, on-page, content, schema, and off-page. Work top to bottom.
The template
# SEO Audit Checklist ## Technical - [ ] Site is crawlable (robots.txt not blocking key pages) - [ ] XML sitemap exists and is submitted to Search Console - [ ] HTTPS everywhere, no mixed content - [ ] No broken links or 404s on key paths - [ ] Canonical tags on every page (no duplicate content) - [ ] Mobile-friendly / responsive - [ ] Core Web Vitals pass (LCP < 2.5s, INP < 200ms, CLS < 0.1) ## On-Page - [ ] Unique title tag per page (~50-60 chars, keyword near front) - [ ] Unique meta description per page (~150-160 chars) - [ ] One clear H1 per page - [ ] Logical heading hierarchy (H2/H3) - [ ] Descriptive, keyword-relevant URLs - [ ] Image alt text on meaningful images - [ ] Internal links to and from important pages ## Content - [ ] Pages match real search intent - [ ] Content is genuinely useful and unique - [ ] No thin or duplicate pages - [ ] Primary keyword + related terms covered naturally ## Structured Data - [ ] Organization / WebSite schema sitewide - [ ] Breadcrumb schema - [ ] FAQ / Article / Product schema where relevant - [ ] Validated in Google's Rich Results Test ## Off-Page - [ ] Backlink profile reviewed (quality > quantity) - [ ] Google Business Profile complete (if local) - [ ] Consistent NAP across directories (if local)
FAQs
What order should I fix SEO issues in?
Technical foundations first (crawlability, speed, canonicals), then on-page, then content, then off-page. There's no point scaling content on a broken foundation.
How often should I run an SEO audit?
A full audit quarterly, with lightweight checks after any major site change or Google update.
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