Free App Store Listing Template
An ASO-ready structure for your App Store and Play Store listing — name, subtitle, description, keywords, and the asset checklist.
The template
# App Store Listing Template ## App Name (30 chars max) [Brand] – [core value, keyword-rich] ## Subtitle / Short Description (30-80 chars) [Benefit-driven, includes a keyword] ## Promotional Text (170 chars — updatable anytime) [Current highlight, offer, or new feature] ## Description Opening hook (first 3 lines matter most — they show before "more"): [What it does + who it's for + main benefit] Key features: - [Feature] — [benefit] - [Feature] — [benefit] - [Feature] — [benefit] Why users love it: [Social proof, ratings, notable press] Call to action: [Download / start free] ## Keywords (100 chars, comma-separated, no spaces) keyword1,keyword2,keyword3 ## What's New (per release) - [Improvement] - [Fix] ## Assets checklist - [ ] App icon (1024×1024) - [ ] Screenshots per device size - [ ] Optional preview video - [ ] Privacy policy URL
FAQs
What matters most for App Store ranking?
The app name and subtitle carry the most keyword weight, followed by the keyword field (iOS) and description (Android). Ratings and downloads matter too.
How long should an app description be?
Front-load the value in the first 3 lines (they show before 'more'). Keep the rest scannable with short feature bullets.
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