Free Brand Guidelines Template
The core sections every brand guide needs — essence, voice, logo, color, type, and applications — so your brand stays consistent everywhere.
The template
# Brand Guidelines Template ## 1. Brand Essence - Mission: - Vision: - Values (3-5): - Brand personality (3 adjectives): ## 2. Voice & Tone - We sound: [e.g. clear, confident, warm] - We avoid: [e.g. jargon, hype] - Example do / don't: ## 3. Logo - Primary logo + clear space rules - Variations (mark, wordmark, mono) - Minimum size - Misuse (don't stretch, recolor, add effects) ## 4. Color - Primary: [name / HEX / RGB] - Secondary: - Neutrals: - Usage ratios & accessibility (contrast) ## 5. Typography - Display / headings: [font, weights] - Body: [font, weights] - Type scale & line-height ## 6. Imagery & Iconography - Photography style: - Illustration style: - Icon set & stroke rules ## 7. Applications - Business card, deck, social, web - Do / don't examples
FAQs
What should brand guidelines include?
At minimum: brand essence, voice and tone, logo usage, color palette, typography, and application examples. Do/don't examples make them stick.
Who needs brand guidelines?
Any team where more than one person creates anything customer-facing — they keep design, copy, and social consistent as you grow.
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