Website Redesign Cost in India (2026)
A website redesign in India costs ₹40,000 to ₹8,00,000 in 2026. A visual refresh on the existing platform runs ₹40,000–₹1,20,000, a full redesign ₹2,00,000–₹5,00,000, and a redesign plus replatform ₹5,00,000–₹8,00,000 including SEO migration.
Redesigns carry a risk that new builds do not: you already have rankings, and a careless launch can erase them overnight. The design fee is the visible cost. The migration work — redirects, URL parity, schema, performance — is the one that determines whether the project makes or loses money.
Pricing tiers
Visual Refresh
₹40,000 – ₹1,20,0002–3 weeksSite structure works, it just looks dated.
- New typography, colour and spacing system
- Refreshed homepage and key templates
- Same CMS and URLs — no migration risk
- Updated imagery and iconography
- Mobile polish
Full Redesign
₹2,00,000 – ₹5,00,0005–9 weeksStructure, messaging and design all need rethinking.
- Content audit and new information architecture
- Original design system
- Rebuilt templates and components
- Redirect map for changed URLs
- Performance and accessibility engineering
- Analytics parity checks pre and post launch
Redesign + Replatform
₹5,00,000 – ₹8,00,0008–16 weeksMoving off a platform that is holding the business back.
- Everything in a full redesign
- Content migration with structure preserved
- Full SEO migration plan and redirect testing
- Staged launch with rollback capability
- Editor training on the new stack
- Ninety-day post-launch ranking monitoring
What moves the price
URL changes
If URLs stay identical, migration risk is near zero. If they change, budget ₹40,000–₹1,50,000 for redirect mapping and testing. This is the line item most often cut and most often regretted.
Existing content volume
Migrating 40 pages is trivial. Migrating 2,000 blog posts with images and internal links needs scripted migration — ₹1,00,000–₹4,00,000.
Current traffic value
A site earning ₹20 lakh a month from organic search warrants a staged, tested launch. One with negligible organic traffic can move fast and fix issues after.
Design system reuse
If a design system already exists, redesign cost can drop 30–40% because the work becomes application rather than invention.
Cost breakdown
| Item | Typical cost | Notes |
|---|---|---|
| Content and SEO audit | ₹25,000 – ₹1,00,000 | What ranks, what to preserve |
| Information architecture | ₹20,000 – ₹70,000 | New sitemap and nav |
| Design system | ₹60,000 – ₹2,00,000 | Tokens, components, templates |
| Development | ₹80,000 – ₹3,00,000 | Build and CMS wiring |
| Redirect mapping | ₹15,000 – ₹80,000 | Old URL to new URL, tested |
| Post-launch monitoring | ₹15,000 – ₹60,000 | 90 days of ranking and error watch |
A common and costly pattern in India: the new site launches, organic traffic halves within two weeks, and nobody can say why because the old site's URL inventory was never recorded. Before any redesign begins, export every indexed URL from Search Console and every ranking page from your analytics. That export costs nothing and is the single most valuable artefact in the whole project.
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Frequently asked questions
Will a redesign hurt my Google rankings?
It can, and it frequently does when URLs change without redirects. Done properly — URL parity or a complete 301 map, preserved title structure, retained content depth — rankings hold and often improve because performance gets better. The risk is entirely a function of migration discipline, not design ambition.
How often should a business website be redesigned?
Every three to five years for most businesses, though the trigger should be a reason rather than a calendar. Real triggers: the site no longer reflects what you sell, mobile experience is failing, the CMS blocks your team, or performance is measurably costing conversions. 'It looks old' alone rarely justifies ₹3 lakh.
Should I redesign or rebuild from scratch?
Rebuild if the platform is the constraint or the codebase is undocumented. Redesign if the foundations are sound and only the surface is tired. A useful test: if implementing the new design would require touching most of the codebase anyway, you are rebuilding regardless of what the invoice calls it.
How long does a website redesign take in India?
Two to three weeks for a refresh, five to nine weeks for a full redesign, and two to four months when replatforming. Content decisions are the usual bottleneck — specifically, deciding what to delete. Redesigns stall on stakeholders defending pages nobody visits.
What should I do with old blog posts during a redesign?
Audit them against traffic and rankings first. Typically 20–30% earn their keep and should migrate with URLs intact, another 30% can be consolidated into stronger pages with redirects, and the rest can be removed and redirected to the nearest relevant page. Deleting without redirecting is what turns a redesign into a traffic loss.