Website Development Cost in India (2026 Price Guide)
Website development in India costs ₹25,000 to ₹15,00,000 in 2026. A template-based brochure site runs ₹25,000–₹75,000, a custom-designed marketing site ₹1,50,000–₹6,00,000, and a full web application ₹8,00,000 and up. Page count, custom design and integrations drive most of the variance.
Almost every Indian agency answers this question with 'it depends'. It does depend — but the ranges are knowable, and hiding them mostly wastes everyone's time. Below is what websites actually cost in India in 2026, split by the kind of build rather than by vague 'packages', with the line items that move the number.
Pricing tiers
Template / Brochure Site
₹25,000 – ₹75,0001–2 weeksNew businesses that need a credible web presence, fast.
- 5–8 pages on a licensed theme
- Mobile responsive, basic on-page SEO
- Contact form + WhatsApp button
- 1 year hosting and domain setup
- Stock imagery, light copy editing
Custom Marketing Site
₹1,50,000 – ₹6,00,0003–6 weeksFunded startups and established brands where the site is the primary sales asset.
- Original design system in Figma
- Next.js or headless CMS build
- 10–25 pages with bespoke layouts
- Core Web Vitals tuning to 90+ Lighthouse
- Analytics, schema markup, sitemap
- CMS training for your team
Web Application
₹8,00,000 – ₹40,00,0003–9 monthsProducts with logins, dashboards, billing or multi-tenant logic.
- Product discovery and technical architecture
- Authentication, roles and permissions
- Database design and API layer
- Payment gateway and third-party integrations
- Admin panel and reporting
- Automated tests, CI/CD, staging environment
What moves the price
Custom design vs template
The single biggest lever. A bespoke design system adds ₹80,000–₹3,00,000 because it needs research, art direction and multiple review rounds. A theme skips all of it.
Page count and layout variety
Twenty pages built from five layouts costs far less than twelve pages that are all bespoke. Layout count drives price, not page count.
Integrations
Each serious integration — payment gateway, CRM, ERP, WhatsApp API — adds ₹25,000–₹1,50,000 depending on how well documented the vendor's API is.
Content readiness
If copy and photography aren't ready, add ₹40,000–₹2,00,000 and two to four weeks. This delays more Indian web projects than any technical issue.
Performance and accessibility targets
Hitting 90+ Lighthouse and WCAG AA is engineering work, typically 10–15% on top of the build. Worth it if you rely on organic search.
Cost breakdown
| Item | Typical cost | Notes |
|---|---|---|
| Discovery and information architecture | ₹20,000 – ₹80,000 | Sitemap, user flows, content model |
| UI design (per unique layout) | ₹12,000 – ₹35,000 | Figma, desktop + mobile |
| Frontend development (per layout) | ₹10,000 – ₹30,000 | Responsive, accessible markup |
| CMS setup and content modelling | ₹30,000 – ₹1,20,000 | Sanity, Payload or WordPress |
| SEO foundation | ₹15,000 – ₹60,000 | Schema, metadata, sitemap, redirects |
| Hosting and deploy pipeline | ₹8,000 – ₹40,000 | Vercel or Cloudflare, CI/CD, staging |
| Annual maintenance | ₹18,000 – ₹1,50,000/yr | Updates, backups, small changes |
Indian agencies quote in INR and add 18% GST, which is fully ITC-eligible if you are GST-registered — so the effective cost to a registered business is the base figure. Standard commercial terms are 40–50% advance, balance against milestones. Overseas clients paying in USD should expect roughly 3–5x these numbers from US or EU studios for equivalent scope, which is the entire reason India's export web market exists.
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Frequently asked questions
Why do quotes for the same website vary from ₹30,000 to ₹5 lakh?
Because 'website' describes an outcome, not a scope. The ₹30,000 quote is almost always a licensed theme with your logo dropped in and stock copy. The ₹5 lakh quote includes original design, custom development, performance engineering and content work. Both are honest prices for very different work — ask any vendor whether the design is bespoke or themed, and the gap explains itself.
Is a ₹25,000 website worth it?
For a local service business that mainly needs to exist on Google and take enquiries, yes — it is a rational purchase. It stops being worth it the moment the website is expected to differentiate you, rank competitively, or convert paid traffic. At that point you are paying twice, because template sites are rarely worth rebuilding on.
What does website maintenance cost per year in India?
Budget 15–20% of the original build cost annually. That covers security patches, dependency updates, backups, uptime monitoring and a small allowance of content changes. A ₹2,00,000 site therefore costs roughly ₹30,000–₹40,000 a year to keep healthy. Skipping it is how sites end up unpatched and defaced.
Should I pay monthly or as a one-time project cost?
One-time for the build, retainer for what comes after. Monthly 'website subscription' offers below ₹5,000 usually mean you never own the site — you are renting a page on the vendor's platform, and leaving means starting over. Confirm code and domain ownership in writing before signing anything subscription-shaped.
How long does a website take to build in India?
One to two weeks for a template site, three to six weeks for a custom marketing site, and three to nine months for a web application. The critical path is almost never development — it is content approval and stakeholder review rounds. Projects that supply final copy up front routinely finish 30% faster.