Web Framework

Next.js

Our default framework for anything that needs to rank and scale.

What is Next.js?

Next.js is a React framework that adds server-side rendering, file-based routing, image optimisation, and a full build system — turning React from a UI library into a production web framework.

Why we build with it

It gives a business site everything it needs to rank and perform on day one: server components for fast, crawlable pages, built-in metadata and image handling, and a structure that scales from a landing page to a full app. It's the framework this very site is built on.

Strengths

SEO-ready server rendering (RSC, SSG, ISR)
Built-in routing, image, and font optimisation
Great performance and Core Web Vitals defaults
Huge ecosystem and first-class Vercel hosting

Best for

  • Marketing sites and blogs that must rank
  • E-commerce and content-driven sites
  • Full-stack web apps and dashboards

Not ideal for

  • Tiny static pages where a framework is overkill
  • Embedded widgets (plain React is lighter)
How we use Next.js

We build most client sites and web apps in Next.js — marketing sites, headless storefronts, SaaS dashboards, and this very site — targeting 90+ Lighthouse scores by default.

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FAQs

Is Next.js good for SEO?

Yes — it's one of the best choices for SEO. Server rendering means crawlers get full HTML immediately, and built-in metadata and image tools cover the technical basics.

Is Next.js hard to learn?

The server/client component split has a learning curve if you're coming from plain React, but the productivity gains are worth it for production sites.

Free consultation

Building with Next.js?

We ship production products on this stack every week. Drop your email for a free scoping call.

More of our stack

We ship production products on this stack every week. Let's talk.

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