Best Web Analytics Tools
From privacy-first pageviews to deep product analytics, the right tool depends on what you need to learn. Here's an honest breakdown.
- Depth of insight vs simplicity
- Privacy and compliance
- Ease of setup
- Price at your scale
- 01
Google Analytics 4
FreeThe free industry default with deep data — powerful but complex, and privacy-heavy.
Best for: Free, broad analyticsVisit - 02
Plausible
PaidLightweight, privacy-first, cookieless analytics with a clean single-page dashboard.
Best for: Privacy-first simplicityVisit - 03
Fathom
PaidSimple, private, GDPR-friendly analytics that's fast to read and set up.
Best for: Simple private statsVisit - 04
PostHog
FreemiumAll-in-one product analytics — events, funnels, session replay, and flags — with a generous free tier.
Best for: Product analyticsVisit - 05
Mixpanel
FreemiumEvent-based product analytics focused on funnels, retention, and user behaviour.
Best for: Funnels & retentionVisit - 06
Amplitude
FreemiumEnterprise-grade product analytics with deep behavioural cohorts and experimentation.
Best for: Enterprise product teamsVisit
FAQs
What's the best free web analytics tool?
GA4 is the most capable free option; PostHog's free tier is excellent for product analytics. For simple, private pageview stats, Plausible and Fathom (paid) are worth it.
Are there privacy-friendly alternatives to Google Analytics?
Yes — Plausible and Fathom are cookieless and GDPR-friendly, and PostHog can be self-hosted for full data control.
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